Eklat
2023
Main Category
Brand Identity
Introduction
Branding project focuses on creating the brand image for a new fashion brand, Eklat, covering everything from visual concepts to communication channels with the target audience.
品牌設計專案，為時裝品牌 Eklat設計品牌形象，包括核心概念和視覺設計。
Eklat emphasizes the diversity of beauty, and with this in mind, I have defined the core concept as "Redefining the splendor of nature—using minimalist design and natural elements to recreate personalized fashion."
Eklat重視美的多樣性，我以此為出發點，將核心概念定義為「再定義自然的華麗——運用極簡設計結合自然元素再造個性時尚」。
Using the sense of time passing and natural scenery as the main visual concept, I designed a series of products to present the idea more intuitively.
我以時間流逝感和自然景物作為主要的視覺概念，設計了一系列的產品，以便更直覺的展現該理念。
