Marsa Box
2025
Main Category
Brand Identity
Introduction
Brand design for the 2025 Abu Dhabi F1 VIP lounge. Utilizing minimalist geometric language to convey the dynamic energy of motorsports while showcasing a bold and uncompromising spirit of innovation.
2025杜拜F1貴賓休息室品牌設計，以極簡的幾何語言來凝練賽車的動態與能量，並展示大膽直率的創新精神。
This project, initiated by ZK Sports & Entertainment, aims to develop the brand design for the VIP lounge at the F1 race scheduled for December 2025 in Abu Dubai. From November onwards, the project progressed through proposal development, brand and concept design, culminating in the implementation of the brand identity within the VIP lounge design.
該項目由ZK Sports & Entertainment發起，目的是為2025十二月初在杜拜舉辦的F1賽事，進行貴賓休息室的品牌設計。項目從十一月開始，經歷提案、修改、設計品牌及概念，最後將品牌形象落實進貴賓休息室的設計。
The organizer's vision is to showcase the ENERGY, SPEED and PRESTIGE of motor racing. For this logo, my partner and I chose to express the dynamic energy of racing through minimalist geometric language, showcasing a bold and straightforward innovative spirit.
主辦方的訴求是展現賽車的大膽和科技感，針對該Logo，和我和我的夥伴選擇以極簡的幾何語言來凝練賽車的動態與能量，並展示大膽直率的創新精神。
The rectangle is both a slice of speed and a window to endless possibilities. A simple geometric form that embodies the bold, direct spirit of innovation.
矩形既是速度的切片，亦是通往無限可能的窗口。利用簡約的幾何形體，來傳遞大膽而直率的創新精神。
The logo adheres to strict specifications, including proportions, minimum dimensions, clear space requirements, and co-branding guidelines, to ensure consistent application and style across all contexts.
Logo進行了嚴格的規範，包含比例、最小尺寸、Clearspace、Co-brand的應用方式等，以確保即使在各個場合都能保持應用和風格上的一致。
In addition to standard printed materials, this project also features extensive large-format output designs, including wall coverings, window displays, and carpets.
該項目除了常見的印刷品外，還有大量的大型輸出製設計，包括牆面、櫥窗貼面、地毯等。
