Recess 2
2025
Main Category
Brand Identity
Introduction
Brand design for the 2025 Abu Dhabi F1 VIP lounge. Utilizing the checkered flag and the black-and-white patterns as the main visual element. The checkered motif represents the precise moment victory is officially acknowledged, as well as the visual cue that marks both the beginning and the end of a race.
2025杜拜F1貴賓休息室品牌設計，以勝利時的黑白格紋旗幟作為主視覺，同時擷取跑道的線條作為輔助元素，將賽事中最具象徵性的榮耀瞬間置入空間與體驗。
This project, initiated by ZK Sports & Entertainment, aims to develop the brand design for the VIP lounge at the F1 race scheduled for December 2025 in Abu Dubai. From November onwards, the project progressed through proposal development, brand and concept design, culminating in the implementation of the brand identity within the VIP lounge design.
該項目由ZK Sports & Entertainment發起，目的是為2025十二月初在杜拜舉辦的F1賽事，進行貴賓休息室的品牌設計。項目從十一月開始，經歷提案、修改、設計品牌及概念，最後將品牌形象落實進貴賓休息室的設計。
The organizer's vision is to showcase the glory and sporting spirit of motor racing. For this logo, I centered the design around the iconic black-and-white checkered flag waved at victory, incorporating the track's lines as supporting elements. This places the most symbolic moment of honor within the event's spatial and experiential framework.
主辦方的訴求是展現賽車這項運動賽事的榮耀和運動精神，針對該Logo，我以勝利時的黑白格紋旗幟作為主視覺，同時擷取跑道的線條作為輔助元素，將賽事中最具象徵性的榮耀瞬間置入空間與體驗。
Logo Proposal 1
Built on a square structure, the logo uses positive-negative optical interplay to form the “2” in the brand name, allowing seamless integration with imagery.
標誌以方形結構為基礎，運用正負形交錯構成品牌名稱中的「2」，實現與圖像元素的無縫融合。
Logo Proposal 2
The letters are embedded into a checkered-flag structure, creating a distinctive pattern composed of stacked square forms, serving as the brand’s primary visual language.
字母嵌入方格旗結構中，形成由堆疊方形構成的獨特圖案，作為品牌的核心視覺語言。
